Mercat Chat is committed to protecting your privacy and handling data responsibly. This Policy explains how we collect, process, store, and use information when providing our services to clients and their end users.

1. Data We Collect

We collect only the data necessary to operate and improve our services, including:

Business account data: identification and contact information of the subscribing company or representative.
Communication data: content exchanged through connected messaging channels, stored temporarily for support and diagnostic purposes.
Technical and usage data: operational logs, performance metrics, and system metadata such as timestamps and message status.

2. Purpose of Data Processing

Data is collected and processed for legitimate business purposes, including:

Delivering and maintaining the contracted services.
Providing technical support and improving system reliability.
Generating aggregated usage statistics and performance reports.
Complying with legal or regulatory obligations.

3. Legal Basis

Mercat Chat processes personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the Brazilian LGPD. Processing is based on legitimate interest, contractual necessity, and, when required, user consent.

4. Data Storage and Protection

Data is stored in secure cloud environments using encryption, access controls, and industry-standard safeguards to prevent unauthorized access, loss, or misuse.

We regularly review our security practices to ensure compliance with applicable regulations and to maintain a high standard of data protection.

5. Data Sharing

Mercat Chat may share data with trusted technology providers and partners strictly necessary for the operation of its services, such as hosting, analytics, or messaging infrastructure providers.

We do not sell, rent, or commercialize personal data under any circumstances.

6. Data Retention and Deletion

Data is retained only for as long as necessary to fulfill the purposes described in this Policy or to comply with legal obligations. After that period, data is securely deleted or anonymized.

7. Data Subject Rights

In accordance with applicable data protection laws, you have the right to:

Access, correct, or delete your personal data.
Request information about how your data is used or shared.
Withdraw consent, when processing is based on it.

To exercise your rights or ask questions about this Policy, please contact:
contact@mercatchat.com

8. International Data Transfers

As Mercat Chat operates globally, data may be transferred and processed in different countries. In all cases, we ensure that such transfers comply with data protection regulations and that adequate safeguards are in place.

9. Policy Updates

This Policy may be updated periodically to reflect changes in our practices, technologies, or legal requirements. The date of the latest revision will always be displayed at the top of this page.

Privacy and Data Use Policy